The company’s previous investor, TA Associates, helped it double in size and expand into the U.S. Recruited at the beginning of the year, Baume arrived along with a new minority investor, private equity firm Peninsula. The executive was previously ceo of Kidiliz Group, a company that created kids clothing lines for brands like Kenzo, Paul Smith, Jean Paul Gaultier, Levi’s and Catimini. The company is well-positioned on this front, with a fourfold increase in Internet traffic during the lockdown period, a much higher rate than competitors, estimated Baume. That includes digital business, which has gained considerable ground as people do more from home. “There’s a reassuring side to this - it’s not a completely new world that we have to discover without knowing the rules, but we have just jumped two or three years ahead on certain subjects,” added the executive.
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